Meet the Team

Company Director

WAYNE BRADCOCK - Company Director Branch: Auckland Mobile: 0274 745 118 Email: wayne@sensortronicscales.co.nz Wayne Bradcock is our Corporate Director and also the founder of Sensortronic Scales. With over 30 years experience in the local and international weighing industry, Wayne contributes his vast knowledge of metrology to the company. Unlike most top management, you can find Wayne out and about in the field, getting more than just his hands dirty while assisting with various weighbridge installation and A.P. certifications. When not at the office, Wayne has a passion for fishing and driving his Mustang.

Customer Care

KELLY BRADCOCK - Director / Customer Care Branch: Hamilton Mobile: 027 247 4939 Email: kelly@sensortronicscales.co.nz As a Director, Kelly has not only overseen the operation of the administration departments for the past 13 years, but is responsible for our smooth day-to-day management. Kelly is now in charge of Customer Care, and is no longer office bound and is available to speak with you regarding our services. Back to top >>

Sales Department

	BARBARA MARK - Sales Representative Branch: Auckland Mobile: 027 442 8010 Email: barbara@sensortronicscales.co.nz Barbara has been with Sensortronic Scales since 2008 and has over 20 years experience in business equipment and telecommunications, specialising in the retail, education and health sectors. Barbara also oversees the management of our Retail Dealers nationwide. The best thing about Barb is her home made muffins that she brings in on a Tuesday morning. What every office needs!
	DALE LISTER - Sales Representative Branch: Auckland Mobile: 0272 289 010 Email: dale@sensortronicscales.co.nz Information to be added...
	ALOYSIUS FERNANDES - Sales Representative Branch: Auckland Mobile: 027 442 8350 Email: aloysius@sensortronicscales.co.nz Information to be added...
	PETER DOVE - Sales Representative Branch: Hamilton Mobile: 0274 820 953 Email: peter@sensortronicscales.co.nz Peter has worked for over 33 years in both Sales & Service in the industrial sector. Peter is based in our Hamilton office and is part of the Waikato and Mid North Island sales team. He has a keen interest in production systems, automation and specializes in Quarries and Mining. Peter enjoys working on “outside the square solutions” so if someone has told you it cannot be done then give Peter a call. His interests outside work are family and sport, especially mountain bike riding and classic cars.
	KERRY RIDGWAY - Sales Representative Branch: Christchurch Mobile: 029 201 4103 Email: kerry.ridgway@insl.co.nz Once upon a time, Kerry was a Service Technician but now looks after all sales in the South Island ranging from Scales, Checkweighers, Metal Detectors, Packaging Machines to Weighbridges. So, if your down south and in need of weighing equipment or just a good laugh to brighten your day, then Kerry is the one. Back to top >>

Service Department

	MATT MACDONALD - Service Team Leader Branch: Auckland Mobile: 027 443 9769 Email: matt@sensortronicscales.co.nz Matt has been with Sensortronic Scales for 8 years as a Service Technician and now oversees all service requirements for the greater Auckland area. Matt is a fully qualified Electrical Service Technician and is also a registered 'Accredited Person', allowing verification/certification of scales for legal trade purposes.
	LANCE BOOTH - Service Manager Branch: Hamilton Mobile: 0274 915 740 Email: lance@sensortronicscales.co.nz Lance has been in the Weighing Industry for over 30 years. Starting out as an apprentice Scale Mechanic with Avery Scales in Hamilton. Lance is a fully qualified Electrical Service Technician and is also a registered 'Accredited Person', allowing verification/certification of scales for legal trade purposes. Lance overseas all service requirements for Waikato and neighboring regions.
	JIM DAWSON - Operations Manager Branch: Christchurch Mobile: 021 475 543 Email: jim.dawson@insl.co.nz Jim has over 30 years experience in the weighing industry and has also spent time in the UK with Toledo. A very clever man when it comes to weighing and knows what he is talking about. Not much can stump him within this industry. Jim oversees all service requirements for the South Island. Jim likes taking the motorbike out on the odd trail ride, however his bones are getting a little too old for this.
	DAVE CLARKE - Service Manager Branch: Northland Mobile: 0274 786 443 Email: david@sensortronicscales.co.nz Dave oversees all service, maintenance, repairs, installations and sales for the Northland region.
	BRAD VALENTINE - Service Manager Branch: Wellington Mobile: 0272 228 308 Email: brad@sensortronicscales.co.nz Brad has been with Sensortronic Scales for 8 years, and can fix pretty much any scale. Brad oversees all service, maintenance, repairs, installations and sales for Wellington, Wanganui-Manawatu and Taranaki districts. Brad is a registered Electrical Technician (ESTA). Brad is a keen snowboarder in the winter and is just getting back into mountain biking again. Back to top >>

Production Department

IT Department

BRETT PARSONS - IT Company Representative Branch: Hamilton Mobile: 0274 849 343 Email: brett@sensortronicscales.co.nz Brett is trained in Radio & Associated Electronics and is a registered Electrical Technician (ESTA). Brett has 26 years experience within the weighing industry, ranging from experience as a Load Cell Engineer and Service Technician to I.T. Brett overseas all Weighbridge Software and integrated systems. If he’s not in the office then you’ll find him either at the gym or coaching rugby. Back to top >>

Marketing Department

ALISHA BRADCOCK - Design & Marketing Coordinator Branch: Auckland Mobile: 021 210 2938 Email: alisha@sensortronicscales.co.nz Alisha takes care of all our advertising and marketing needs. New to the team with a backpack full of fresh ideas, Alisha is a seasoned traveler who thinks a personal jet would be the best gift a girl could ever have! Back to top >>

Administration

	SHARNA GIBSON - Admin Branch: Auckland Phone: 09 263 7225 Email: sharna@sensortronicscales.co.nz Sharna looks after all the Auckland and Northland Accounts and has been with Sensortronic Scales for 2 years. She officially knows the difference between an invoice and a statement and is always ready and willing to help out.
	LEILA COOK - Admin Branch: Christchurch Phone: 03 341 1324 Email: leila@insl.co.nz Leila looks after all of the South Island accounts and has over 20 years experience in Business Administration. Leila often claims to be only 21, and when it comes to 'spiritedness' this is not far from the truth. Back to top >>