Meet the Team

Welcome from the team at Sensortronic Scales. Here you will find contact details and information on key staff members and their role within the company. This will allow you to make contact directly with the appropriate staff member in the area closest to you.

Scroll down or click on the department you wish to view:
Senior Management
  Back to top >>
Back to top >> Back to top >>
wayne_b.jpg WAYNE BRADCOCK - Company Director

Branch: Auckland
Mobile: 0274 745 118
DDI: (09) 215 1748

Wayne Bradcock is our Corporate Director and also the founder of Sensortronic Scales.
With over 30 years experience in the local and international weighing industry, Wayne contributes his vast knowledge of metrology to the company. Unlike most top management, you can find Wayne out and about in the field, getting more than just his hands dirty while assisting with various weighbridge installation and A.P. certifications. When not at the office, Wayne has a passion for fishing and driving his Mustang.
Operations Director DERICK SELMAN - General Manager of Operations

Branch: Auckland
Mobile: 027 286 3508

Jay template - Sensortronic Scales JAY ATTANAGODA - General Manager of Operations

Branch: Hamilton
Mobile: 022 043 2462

Over 25 years of experience in weighing industry, from hands on technician to sales and service manager with leading brands of weighing equipment.
Technically competent with many different types of weighing equipment, from balances to weighbridges and force gauges. Knowledge in weights and measures related regulatory and quality affairs. Specialised in providing customised solutions for any weighing application.
When not at work, busy in kitchen trialling new recipes.

NGU MOSES - General Manager of Operations

Branch: Christchurch
Mobile: 022 060 7700
DDI: (03) 

After 2 ½ years selling instrumentation solutions for agricultural, food processing, manufacture and research institutions Ngu has joined the team in Christchurch.
With previous experience as a hands on technician, service manager and sales representative within the weighing industry Ngu is technically competent with many different types of weighing equipment, from balances to weighbridges including integrated software solutions. When not at work he can be found running round on the Rugby or League field either playing or coaching.

Kelly_B.jpg KELLY BRADCOCK - Business Administration Manager / Quality Compliance Coordinator

Branch: Hamilton
Mobile: 027 247 4939

Kelly has not only overseen the operation of the Administration Departments for the past 18 years, but is responsible for our smooth day-to-day Management which includes Quality Compliance. Kelly can also assist you in regards to Customer Requirements.
Back to top >>
Sales Department
Aloysius_F.jpg ALOYSIUS (LOY) FERNANDES - Sales Representative

Branch: Auckland
Mobile: 027 442 8350
DDI: (09) 215 1745

Loy takes care of Industrial sales and Maintenance Contracts for Auckland region.

JAMIE BARTLETT - Sales Representative

Branch: Palmerston North
Mobile: 027 240 4060
Address:17 Te Arakura Road, Feilding. 4440

Jamie has been with Sensortronic for over 7 years in a service role and is an Accredited Person and can issue a Certificate of Accuracy for machines used for trade.  Jamie has moved into the sales role and offers practical knowledge based on experience.  While not at work Jamie enjoys family time and playing soccer.

Back to top >>
Service Department
GURDARSHAN GILL - Service Manager (Waikato Region)

Branch: Hamilton
Mobile: 027 645 4413

Gill has worked for Sensortronic for 8 years and enjoys the challenge of a difficult repair job or helping other technicians out. If you don't catch him in the office he will be certifying weighbridges nationwide.

IT Dept CAMERON THOMSON - Service Manager (Auckland Region)

Branch: Auckland
Mobile: 027 627 3666

Cameron oversees all service requirements for the greater Auckland region.
BRAD VALENTINE - Service Manager (Lower North Island)

Branch: Wellington
Mobile: 0272 228 308

Brad has been with Sensortronic Scales for 8 years, and can fix pretty much any scale. Brad oversees all service, maintenance, repairs, installations for the Lower North Island. Brad is a registered Electrical Technician (ESTA). Brad is a keen snowboarder in the winter and is just getting back into mountain biking again.

IT Dept
JASON BOND - Service Technician

Branch: Hamilton
Mobile: 027 491 5740

Jason assists with heavy industrial installations and build. Welding and grafting is what he enjoys doing.

DALE LISTER - Service Technician

Branch: Hamilton
Mobile: 027 228 9010

Dale carries out in house repairs as well as service contracts and supports admin with paperwork and auditing.

IT Dept BRETT MYERS - Service Technician

Branch: Hamilton
Mobile: 027 4536 886

Brett handles weighbridge repairs, scale repairs, servicing and contracts for the Waikato region.
Service Department LEVI NEWSON - Service Technician

Branch: Hamilton
Mobile: 0274 820 953

Levi does service work, contracts and repairs in the service department.
Brett_1.jpg BRETT PARSONS - Sales, Service & IT Support

Branch: Wellington
Mobile: 0274 849 343
DDI: (07) 211 7640

Brett is trained in Radio & Associated Electronics and is a registered Electrical Technician (ESTA). Brett has 26 years experience within the weighing industry, ranging from experience as a Load Cell Engineer and Service Technician to I.T.
If he’s not in the office then you’ll find him either at the gym or coaching rugby.
Service RAY - Service Technician

Branch: Christchurch
Mobile: 021 0857 0184

Ray has been with sensortronic scales for a year now under the wing of Jim Dawson and Joseph John's. Getting the experience from both senior technicians and also weighbridge knowledge and installation and careful from South Islands general manager Ngu Moses, Puts Ray in a diverse position for the role as a technician he takes on.
IT Dept JOSEPH - Service Technician

Branch: Christchurch
Mobile: 021 475 543
jim_1.jpg JIM DAWSON - Service Technician

Branch: Christchurch
Mobile: 021 475 543
(03) 423 9284

Jim has over 30 years experience in the weighing industry and has also spent time in the UK with Toledo. A very clever man when it comes to weighing and knows what he is talking about. Not much can stump him within this industry. Jim oversees all sales & service requirements for the South Island. Jim likes taking the motorbike out on the odd trail ride, however his bones are getting a little too old for this.
Back to top >>

IT Department
Aaron AARON PELL - IT Manager / Technical Support

Branch: Hamilton
Mobile: 022 183 1577

Aaron has worked in the weighing and tensile testing industry for over 18 years. EST A registered and Trade Certified. Remote Team Viewer support, onsite repairs, rebuilds and software management. Providing weighbridge software solutions and custom driver terminal builds throughout NZ.
Back to top >>
Trade Certification Department
Trade Certification LISA REID - TS QMS / Management Representative

Branch: Nationwide
Mobile: 021 921 626

Lisa’s role has now expanded to the management of the company, quality control, auditing and is the co-ordinator of the scheduling of appliance testing with clients.
Lisa has undertaken training in Quality Management Systems and Auditing with New Zealand Quality College, ANDSAM training and SAI Global. Lisa holds the New Zealand Institute of Management Certificate in Small Business Management.
Lisa has over 30 years’ experience working in small businesses and is skilled in all the roles of office work in a small business.
Back to top >>
IANZ Department
IT Dept Branches: Nationwide
Mobile: 0800 88 88 84

With 8 technicians nationwide carrying out IANZ calibrations we can calibrate anything from
weights, scales, forcegauges, loadcell & indicators, unknown mass and soon to include
in motion weighing. Call us today for advice and more information on what we can offer.
Back to top >>
SHARNA GIBSON - Admin (Auckland & Northland)

Branch: Auckland
Phone: 09 263 7225

Sharna looks after all the Auckland and Northland Accounts.

MARIE ARBON - Receptionist - Administrative Assistant

Branch: Hamilton
Phone: 07 849 3432

Marie assists Kelly and takes care of the reception duties in Hamilton branch.

Email News

Don't miss out on the latest news from Sensortronic Scales; with relative product information, case studies and SPECIAL PROMOTIONAL DEALS.


Contact Us

0800 4 SCALES

facebook   twitter-2   youtube